What information we collect
On hmf.dk we take of your personal information. We do not collect sensitive personal information and we only collect personal information in order to give our users better service and a better user experience.
We collect personal information in the following ways:
- Information you give to us, e.g. in connection with an order given on hmf.dk, subscribing to a newsletter, or in a competition.
- Information which we receive through your use of our services, such as your search behaviour on our website or webshop, or when you interact with our digital advertising.
When it comes to information you give us in connection with orders, these are the details we ask for:
Your personal information is registered on hmf.dk in order to deliver the product you have ordered and to comply with requirements for electronic invoices.
With regard to information you give us in connection with competitions or newsletter subscriptions, we ask for the details listed above. We register them to make sure we can contact winners of any competitions, and to send out newsletters and advertising with relevant content adapted to you. The information is also used to keep statistics, e.g. about languages.
When we make use of data about your behaviour, it usually comes from the following sources:
A cookie is a term for the registration of a user’s behaviour on a network with the user (on the user’s hard disc). This means that the server (hmf.dk) knows at the user’s next visit who the user is
Cookies are used by hmf.dk to optimise the website and its functions, and thus to make visiting as convenient as possible for you.
Read an elaboration about our cookies further down the page.
Device and log details
We collect unit‐specific information, such as the operative system, and whether you are visiting us via a computer or a mobile phone, and we log your IP address and your search queries.
When you use hmf.dk, we can collect and process information about your current location. We use various technical tools to determine location, such as your IP address and GPS.
How we use the data we collect
We use the data we have collected to provide you with tailored content – for example to give you the most relevant search results or advertising.
Our automatic systems analyse your content to give you product functions that are relevant for you, e.g. newsletters mentioning products which we believe, based on your previous behaviour, are relevant for you, or by adapting the front page of the webshop.
If you would like insight into the data we have about you
As a user on hmf.dk you are always entitled to object to registration of data about you. You are also entitled to see which details are registered about you. These are your rights according to the Data Protection Act. However, if you want data to be deleted, we draw your attention to the fact that various functions of hmf.dk and other services will no longer function or be accessible.
You can always ask the name of the person responsible for data on hmf.dk in an e‐mail to firstname.lastname@example.org.